Marketing News

Personal Care Brand eos ‘Walks’ the Runway at New York Fashion Week

The brand tapped an emerging designer to create a garment inspired by its Vanilla Cashmere body lotion.

Joe Ando and his eos- inspired gown.

At New York Fashion Week (NYFW), eos teamed up with emerging designer Joe Ando, who unveiled a custom garment inspired by the brand’s Vanilla Cashmere Body Lotion.

Eos and Cut also produced a mini-documentary featuring Ando’s creative process, his journey to NYFW, and the making of the Vanilla Cashmere-inspired piece.

This long-form content is available today; it gives consumers a behind-the-scenes look at the designer’s artistic journey and highlights eos’ role in celebrating creativity in all forms.

The collaboration’s social content can be found on Instgram, TikTok, YouTube and Facebook.

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